With the flurry of data pouring in online in real time, the more a business traveller wants to find out what he/she wants, the more likely he/she will be committed to using a booking channel, either designated by the travel management policy or self-chosen.
User-Engagement:
Amazon, Netflix and eBay collect user data big time because of the loyalty that customers feel towards this, dishing out an experience that is reliable, efficient and seamless. If business travel management software can fork out such experience, it is more likely to encourage loyalty. The amount of data collected is directly proportional to how often customers use the tool. Next is to identify and collect appropriate data to enhance traveller satisfaction.
This can be achieved in three ways:
Booking speed:
Business travellers usually carry the can when it comes to travel booking. While not necessarily the job of a travel manager or an admin, the booking process, when all is said and done, needs to be fast and easy. If the tool is user-centric, business travellers of a company or an organization will use it time after time, and this means
Choice of content:
The most interesting part of any travel management software is its ability to build data based on the business traveller’s journey profiles and generation of patterns through favourites. For example, data showing regular flight booking on a particular day of every week to the same destination may call for prioritization of suitable flight options, or an auto message recommending suitable hotels could be triggered in the case of similar hotel type bookings. The ‘previously bought by’ features can accelerate the entire booking process by enabling it to be sourced, transacted and booked with a few clicks of the mouse. Travel managers need to use the available features of a travel management tool to create bespoke content choices according to the individual travellers’ preferences and tastes.
Customer experience:
Like suppliers, corporate buyers can use the existing business travel tech to extract data which can point towards improving the customer experience. A closed group can offer highly useful and relevant tips than a general website like TripAdvisor can give.
Traveller data and the business travel manager:
While it’s important to identify individual preferences and tastes, aggregating targeted data can also be used to improve the bottom line. As we had discussed in some of our previous blogs, reminders triggered on booking history can motivate cost-saving behaviours including advance booking. If a travel manager or admin finds a particular traveller making regular book trips off to a specific destination at a particular day of every month, their subsequent booking could push a message asking if he/she would like to make a flight or hotel bookings for future trips.
Traveller data can also notify supplier negotiations. Hotel rates aren’t just room night fares. Does it have sufficing last-minute changes to substantiate the increased cost of a last room availability (LRA) rate? If the company’s travellers need to drive to client’s properties, then it makes sense if parking rates are negotiated. The right business travel management tool like Tripeur has the necessary data generation tools that travel managers need to derive the greatest commercial value, and improve the overall traveller experience.